Omega Dreams

Why BigCommerce ?

When it comes to selecting an e-commerce platform, BigCommerce emerges as a powerful contender that offers a host of advantages over its competitors. In this blog post, we will explore the various strengths of BigCommerce and highlight why it surpasses other platforms as the platform of choice for ambitious businesses.

  1. Fully Responsive: BigCommerce stores are fully responsive, merchants can reach and engage customers across a wide range of devices like desktops, laptops, tablets, and smartphones thereby enhancing the overall shopper experience and maximizing conversion opportunities.
  2. Multi-Storefront Capability: BigCommerce allows you to create multiple storefronts under a single account, making it ideal for businesses with diverse product lines or multiple brands. This feature enables you to manage different stores seamlessly, streamlining operations and enhancing overall efficiency.
  3. Advanced Discount Features: With BigCommerce, you have access to robust discount and promotion features that empower you to create enticing offers for your customers. Whether it’s percentage-based discounts, buy-one-get-one deals, or free shipping promotions, BigCommerce offers the flexibility to implement a wide range of discount strategies, helping you attract and retain customers.
  4. Enhanced SEO Performance: BigCommerce’s integration with WordPress allows you to leverage the power of blogging to boost your search engine optimization (SEO) efforts. By hosting your blog on the same domain, you can capitalize on the SEO benefits of fresh, relevant content while driving traffic to your e-commerce store. This seamless integration ensures that your blog and online store work together harmoniously to enhance your overall web presence.
  5. Short Product URLs: BigCommerce generates short and search engine-friendly URLs for your products, improving the visibility and discoverability of your store in search engine results. These concise URLs enhance the user experience and make it easier for customers to share specific product pages, ultimately driving more organic traffic to your online store.
  6. Point-of-Sale Functionality: BigCommerce offers built-in point-of-sale (POS) functionality, allowing you to seamlessly integrate your online and offline sales channels. This feature enables you to manage inventory, process transactions, and synchronize data across both online and brick-and-mortar stores, providing a cohesive and unified shopping experience for your customers.
  7. Inbuilt Features without Third-Party Apps: Unlike some other platforms that heavily rely on third-party apps for additional functionalities, BigCommerce offers a wide range of inbuilt features. This avoids the need to invest in multiple apps, each with its own recurring fees. From product reviews and ratings to faceted search and real-time shipping quotes, BigCommerce equips you with essential features right out of the box, saving you time, money, and potential compatibility issues.
  8. Seamless Data Integration with BigQuery: BigCommerce allows you to extract your store’s data and seamlessly integrate it with Google BigQuery. This integration enables you to perform advanced analytics, gain valuable insights into customer behavior, and make data-driven decisions to fuel your business growth.
  9. Competitive Credit Card Processing Rates and No Transaction Fees: BigCommerce offers competitive credit card processing rates by providing several payment gateway options and does not impose additional transaction fees when a desired payment gateway is used by the merchant. This translates to significant cost savings, allowing you to reinvest those funds into other aspects of your business.
  10. Customized Price Lists for Customer Groups: BigCommerce empowers you to create personalized price lists for different customer groups. Whether you have wholesale customers, VIP members, or specific target segments, this feature allows you to offer tailored pricing based on customer groups, fostering loyalty and increasing customer satisfaction.
  11. Unlimited API Call Support: BigCommerce provides unlimited API call support, granting you the freedom to integrate with third-party applications, create custom solutions, and streamline your business operations. This flexibility ensures that you can adapt and expand your store’s capabilities as your business grows.
  12. Wide Variety of Product Options and Variants: With BigCommerce, you have the ability to offer a vast array of product options and variants to meet the unique needs of your customers. Whether it’s size, color, material, or any other attribute, you can provide comprehensive customization options, ensuring a personalized shopping experience.
  13. Multi-Channel Approach: BigCommerce’s multi-channel approach enables you to expand your reach by seamlessly integrating with popular marketplaces like eBay, Amazon, and social media platforms. This broadens your customer base, increases brand exposure, and drives sales through multiple channels, all managed from a centralized platform.
  14. File Uploads and Custom Fields: BigCommerce offers the capability to incorporate file uploads and custom fields, giving you the flexibility to collect specific information from customers during the purchase process. This feature is particularly valuable for businesses dealing with customized or personalized products, enhancing the overall shopping experience.
  15. Abandoned Cart Recovery Emails: BigCommerce allows you to send a higher number of abandoned cart recovery emails to customers with abandoned carts when compared to some other platforms. This gives you an increased chance of re-engaging potential customers and recovering lost sales, ultimately boosting your conversion rates and revenue.
  16. Stored Credit Cards: BigCommerce enables customers to securely save their payment information for future purchases and streamline the checkout process.
  17. Persistent Cart: BigCommerce includes a persistent cart feature that retains a customer’s cart contents even if they leave the site and return later. This enables customers to seamlessly resume their shopping experience, reducing the chances of abandoned carts and providing a more personalized experience.
  18. In-Store Pickup: BigCommerce supports in-store pickup as a native feature. This functionality allows customers to choose the option of picking up their online purchases from a physical store location, offering convenience and flexibility.
  19. Faceted Search and Filtering: BigCommerce provides robust faceted search and filtering capabilities, allowing customers to easily navigate and refine their search results based on various attributes such as price, size, color, or brand. This feature enhances the user experience and helps customers find products more efficiently.
  20. Single Page Checkout: BigCommerce provides a streamlined and user-friendly checkout experience with its single page checkout feature. This feature allows customers to view and complete the entire checkout process on a single page, reducing friction and making it quicker and easier for customers to finalize their purchase. Single page checkout helps minimize cart abandonment and improves conversion rates.
  21. Buy with Amazon: BigCommerce offers integration with Amazon Pay, which allows customers to use their Amazon account to complete purchases on BigCommerce stores. With the “Buy with Amazon” feature, customers can log in with their Amazon credentials, and their shipping and payment information stored on Amazon is used to complete the checkout process on the BigCommerce store. This integration simplifies the checkout experience for customers and can potentially increase conversions by leveraging the trust and familiarity of the Amazon brand.
  22. Real Time Analytics Reporting: BigCommerce provides real-time reporting, enabling merchants to monitor their store’s performance and metrics in near real-time. This allows for timely decision-making and immediate action based on the most up-to-date data available

Conclusion:

BigCommerce provides all the functionalities by itself without the need of third party apps which leads to cost savings for users when compared with other platforms. While many of the third-party apps have a recurring subscription fees or transaction charges, built-in functionalities offered by the platform are often included in the base pricing. Hence, Users can avoid additional expenses associated with app subscriptions or integration fees, which can contribute to overall cost-effectiveness.

BigCommerce offers highly competitive credit card processing rates, allowing merchants to choose from a range of payment gateways. To illustrate this, let’s delve into a case study that compares Shopify and BigCommerce. The case involves a merchant generating a revenue of 1 Million from 10,000 orders. In Shopify, merchants must utilize Shopify Payments to eliminate the burden of incurring additional transaction fees, which amount to 2%. The credit card processing rate of Shopify Payments stands at 2.4% along with a transaction fee of 30 Cents. Consequently, this translates to a total cost of $27,000. In BigCommerce, the cost is determined by special credit card rates on Braintree, which amount to 2.05% plus 49 cents per transaction. As a result, the total cost comes to $25,400.

So, When the Merchant is in BigCommerce then the Merchant can save an amount of 1600 $ because of low Credit Card Processing Rates when compared to Shopify.

When choosing any Ecommerce platform, it is crucial to consider these key factors.

  1. What is the subscription price ?
  2. After the inbuilt functionalites, How many third party apps we require and what is their subscription price ?
  3. What is the credit card processing rate ?

In considering the above key factors, BigCommerce is considered to be the best Ecommerce Platform. BigCommerce’s motive revolves around the growth and success of its merchants. By aligning its goals with those of its users, BigCommerce creates a unique partnership that benefits both parties. Through empowering merchants to increase sales, prioritizing user-friendliness through innovative features, and earning the trust of enterprise-level businesses, BigCommerce establishes itself as a trusted and leading e-commerce platform. With BigCommerce, merchants have a powerful ally that grows alongside them, offering the tools, support, and expertise needed to thrive in the competitive e-commerce landscape.

Krishnateja Are
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